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LOQii

LOQii is a fashion brand developed as a creative project exploring identity, culture, and self-expression through design. The project was created and led end-to-end, from visual identity and garment design to campaign direction and digital execution.

Visual Identity

The visual identity for LOQii was designed to feel bold, confident, and contemporary. Design decisions focused on building a cohesive system that could translate consistently across garments, campaigns, and digital platforms.